Cruise Lines

Carnival just expanded Funnel Faves this week - any guest perks next?

Saw a fresh item in Cruise Industry News this week that caught my eye: Carnival expanded its Funnel Faves program on July 21, but it is for travel advisors, not passengers. They also tied the old Loyalty Rocks advisor setup into it and are running a Double Points Week through July 26. I know that is not casino news directly, but anytime a line is actively reworking loyalty and rewards, my ears perk up a little. We have already seen Carnival make changes around guest loyalty and milestones lately, so I am wondering if this is just back-office stuff for advisors or part of a bigger rewards push overall. For those of you who sail Carnival for the casino, do you think guest-facing casino or loyalty tweaks are coming too? Or do you see advisor promos as totally separate from what matters onboard at the slots and casino bar?

Replies

My guess: mostly separate buckets, at least short term. Advisor programs are customer acquisition tools. Casino offers are more yield-management plus player worth, and those teams do not always move in sync. I have seen lines polish advisor incentives without any noticeable change in onboard casino treatment. What I would watch instead: changes in Fun Match / new-to-play offers point earning lan

I lean toward “maybe later, not because of this.” Carnival loves to tinker in one corner of the house while the rest keeps humming along. Denise and I have seen that plenty out of New Orleans. Last time they adjusted one loyalty thing, the casino side looked exactly the same to us for a good while, right down to the mailers. What I do pay attention to is whether the onboard chatter changes. If pi

I’d treat the advisor change as a weak signal at most. Funnel Faves is really about advisor education/engagement, and Double Points Week ending July 26 gives it more of a short promo feel than a guest-loyalty overhaul. If Carnival is going to touch passenger-side casino stuff, the places I’d watch are the Terms on offer emails and the casino landing pages, especially any wording around eligibilit